How Bexco Manages Digital Advertising Across Every Airport Site in South Korea From a Single Platform

We built Bexco a centralised content management and advertising platform that connects to every device across their entire network and gives advertisers the tools to upload, format, schedule, and run their own campaigns without any manual involvement from Bexco's operations team.

Here is what the platform delivers:

• Centralised device management across all sites. The platform connects to every digital signage, poster board, entry gate display, and screen in Bexco's network. Content updates, scheduling changes, and cadence adjustments push automatically to every relevant endpoint without any on-site intervention.
• AI-powered creative resizing and formatting. When an advertiser uploads an image or video, the platform automatically detects the available display formats across Bexco's network and generates correctly sized, formatted versions for each one. No manual resizing. No reformatting. The creative just works across every screen type it needs to appear on.
• Role-based advertiser access. Different advertisers get their own access to the platform, scoped to their own campaigns and slots. They can upload creatives, set their display cadence, and manage their own schedules independently, without touching anything that belongs to another advertiser or requiring Bexco's team to facilitate the process.
• Slot purchasing and automated syndication. Advertisers can browse and purchase available display slots across the network. Once purchased and content is uploaded, the platform syndicates everything automatically to the right screens at the right times, with no manual scheduling required.

We built the platform around three core needs: reliable device connectivity across a geographically distributed network, an automated creative pipeline that eliminated manual formatting, and a self-service advertiser experience that removed Bexco's team from the day-to-day campaign management loop.

Each layer was built and tested against real network conditions before the next was added, ensuring that content reached the right screens reliably before we layered scheduling and advertiser access on top.

The results transformed how Bexco operates their network:

• Content that previously required site visits or manual coordination now deploys across the entire South Korea network from a single interface, instantly.
• Advertisers manage their own campaigns end to end, from uploading a creative to setting a schedule and purchasing slots, without Bexco's team acting as an intermediary.
• Creative formatting, previously a manual and time-consuming step, is now fully automated. One upload produces correctly formatted versions for every screen type in the network.
• The platform scales horizontally. Adding new sites, new screens, and new advertisers does not add operational overhead.
• Bexco's team shifted from managing individual site updates to overseeing a platform, a significant reduction in operational effort across the board.